In essence, you’ll be letting website visitors know:
- What types of data the website is going to collect
- How this data is going to be used for the purpose of providing the website’s content or services
- What steps are undertaken to protect the data
Website privacy laws do exist. Some of the most important regulatory documents in the US include:
- The Computer Fraud and Abuse Act of 1984
- The Computer Security Act of 1997
- The Consumer Credit Reporting Control Act
- The Cable Communications Policy Act
- The Children’s Internet Protection Act
The Federal Trade Commission is the entity that regulates data privacy provisions and protections. It regularly issues guidelines that have to be followed for the purpose of drafting comprehensive website privacy policies that adhere to legal requirements.
- Users will also be interested in seeing whether your website offers such protection. While in the past most people weren’t concerned with privacy policies, recent data leak scandals have started to shape up new attitudes. According to an interesting poll presented by eMarketer, 84 percent of questioned individuals worry about their privacy when engaging in online activities.